Before that, does anyone know what copywriting is?
Write ads
Write with purpose
Examples of Goals in Copywriting
- Download catalog
- WA Chat
- Follow accounts
- Like comment share
- To open the email
- Follow up
- Turnover
3 Foundations in Copywriting
- Understand Your Product
Understand what are the facts about your product color, taste, size.
- Understand Your Buyer
Who is your buyer?
- What events/moments made him think about buying?
- How do they know about your product?
- Understand Your Market
How is your market condition? Usually, market conditions vary, foam also changes.
How to process ideas
- BEBREAKED (multiplied the move because of it)
Example: selling perfume, our perfume smells so good it can make his gold more handsome.
- TRADED ( Reminiscent but relevant )
Example: 3 word move
- BIG PEOPLE IN SMALL SITUATIONS
- A LITTLE PERSON IN A BIG SITUATION
HOW TO COLLECT IDEAS
- AIDA
- PICK UP BRUSH
- CHAPTER
- WHY, WHAT, HOW, WHAT IF
Hypno-Writing Basics
The more in demand with the copy
hypnotize
Why do you need Hypno-Writing?
- For the most part, people are NOT in a state of readiness to buy
- Past the Reptile Brain