In developing a business, we can start by creating a social media account. In creating an account, we need 1 main account, and at least 3 pillar accounts.
The main account is an account to promote our brand, while a pillar account is an account containing other content, which occasionally sells our brand to increase followers on the main account, to help endorse our main account. But the goal is to support the account.
In optimizing content we need to do:
1. Rise
2. Optimizing social media account profiles
3. Optimizing content
4. Schedule content as best you can
5. Track & upgrade