Company Profile: AirAsia
Overview
AirAsia is a prominent low-cost airline based in Malaysia, recognized for revolutionizing air travel in Asia. Founded in 1993 and commencing operations in 1996, the airline gained significant traction after being acquired by Tony Fernandes' Tune Air Sdn Bhd in 2001. Under Fernandes' leadership, AirAsia transformed into a highly successful budget airline known for its affordability and extensive route network.
Headquarters
- Location: Sepang, Selangor, Malaysia
Key Figures
- Founders: DRB-HICOM
- Current Key Person: Tony Fernandes (CEO)
Fleet and Destinations
- Fleet Size: Approximately 200 aircraft, primarily Airbus A320 and A330 models
- Destinations: Over 165 destinations in 25 countries
Business Model
AirAsia operates on a low-cost, no-frills business model. It offers base fares at competitive prices and charges for additional services like baggage, meals, and seat selection. This model allows the airline to maintain low operating costs and offer affordable travel options.
Subsidiaries and Affiliates
AirAsia has expanded through several subsidiaries and affiliates, enhancing its reach across various regions:
- AirAsia X: Focuses on long-haul flights
- Thai AirAsia: Operates in Thailand
- Indonesia AirAsia: Operates in Indonesia
- Philippines AirAsia: Operates in the Philippines
- AirAsia India: Operates in India
Digital Transformation