4 Key Elements in Designing a Landing Page

According to Hubspot, startups will experience a 55% increase in leads if they have 10-15 landing pages on their website.

What is a Landing Page?
A page on a website that functions as an advertisement or offer, there is also a Call to Action button on it. This is one of the important parts for the company because you can get some important data from the target market, for example as e-mail, age, telephone number, and others.

What does an engaging landing page look like?
There are several parts of landing page design, which are:

1. Header Bar
In this section, there is usually a simple design, which only has a logo and company name. The location is also not random, must be neat and have the right space or distance. This is located at the top of the landing page.

2. Headings
In headings, there is usually a short title consisting of 3 to 5 words that are bolded, which is usually a short word about what they offer, who their products are for, and what the benefits are.

3. Illustration
This is one of the important parts as a design spice on the Landing Page so that it looks colorful. The illustrations used are simple and do not have to be complex so it looks clean and neat. This illustration usually represents the message the company wants to deliver.

4. Call to Action Button
Finally, there is a CTA or Call to Action. In this section, there are usually several forms that can be filled out by target markets or clients who are interested in products which are marked with an invitation button to do something, such as the Sign In or Register button.

From these four important elements, you can apply them to your landing page. In the beginning it is not always perfect, but keep learning and practicing. Good luck!