The Rise of Go Green Awareness in Social Media

            In recent years, there has been a significant rise of go green awareness in social media. People all over the world is becoming more aware in their action, and they don’t hesitate to share all their efforts on social media. The essay below will explore the causes of this phenomenon and also the effects of it in a broad and clear way.

            One of the clear catalysts of the rise of go green awareness are globalization and modernization. With globalization, the opportunity of more people socializing on a global scale rises. This leads to a change of behavior of people, they will become more open to sharing or accepting ideas or another thing, such as a go green movement. This globalization is also facilitated by modernization, that further enhances their reach, even as far as to the digital world, that is through social medias. Not only this elevates the reach of the movement, but also to push their social acceptance even more because of the comfort and anonymity nature of social medias. Users that are more comfortable can be more confident in sharing a movement and to accept it. The explanations above clearly state that globalization and modernization are one of the clear catalysts of the rise of go green awareness in social media.

            Another example of things that rises the awareness of go green in social media are the environmental impacts of neglecting nature that has been felt throughout the world. If we understand the go green movement, we will know that one of the main goals of the movement is to reduce natural disasters. It is a common knowledge that after the industrialization of the world, natural disasters happen more frequently. Take an example of flood and drought. Flood can be caused by a piling up of trash in natural water bodies, such as on river, and drought can be happening when ozone layer is being broken because of the CO2 that a lot of machines emit. Those impacts of neglecting nature that felt throughout the world are driving people to take some kind of action to prevent it, and one of them is to go green. Combined with the modernization, using social media to share it is one of the easiest ways to take an action. So, environmental impacts that are felt by everyone is the key cause of the rise of go green awareness in social media.

            After those causes lead to the rise of go green awareness in social media, the awareness also leads to several effects. One of which is companies’ action that is driven by consumer pressure. Company is a place for business, and it is no secret that all they care about is money. So, the question is, how can companies’ decision move toward go green act? The answer is quite simple. It falls into the hands of the customers. When people start to use social medias to spread go green awareness, they tend to buy things from a company that has a go green policy, and share their positive opinion about it. Because of the ease of access to social media reviews and the actual decline of a revenue in a company that hasn’t started to go green, they are forced to switch to go green policy for their products. Take an example of the removal of charger from phones. Not only it gets positive reviews from social medias, it also generates more income because they don’t reduce the selling price even though the cost is reduced. Judging from the explanation above, companies go green act is one of the concrete effects if the rise of go green awareness in social media.

            Lastly, the effect of the rise of go green awareness in social media is all the moral messages that users can get from all the stories, posts and other contents that other users share. To understand it even more easily, lets imagine that there is a post about a turtle that died by swallowing a trash. By the post going viral, it can send a moral message to avoid any kinds of littering. Without social media, the coverage is greatly reduced as it will only appear on TV or newspapers, and the message itself will have less feel to it because people know it is sent by a broadcasting company, not by an individual creator just like the one in social medias. The moral messages is the last effect of the rise of social media go green awareness in this essay, but in truth there are a lot more effects to it far beyond the ones I mentioned.

            Go green awareness in social media can be seen being risen in the past years. The causes can be a bad thing, such as natural disasters, or a good thing, such as mobilization and modernization. On the other hand, the effects of it are mostly positive, such as companies’ awareness and a widespread of moral messages. But, especially for this essay, the most important moral message is that the rises and effects are mostly driven by the user of social media. That is right, the change of the world to become a better place to live comes from any one of you that reads this essay. I hope that we as users continue to spread the awareness and the act of go green movement to achieve it.