Utilizing Indonesia's Economic Potential as One of the Strategies for Pandemic Recovery

Digital marketing also combines psychological, humanist, anthropological, and technological factors which will become new media with large, interactive, and multimedia capacities. The result of the new era is the interaction between producers, market intermediaries, and consumers. Digital marketing is being expanded to support enterprise service and consumer engagement. According to Salesforse, about 68% of companies have integrated mobile marketing. The government has also realized to restore MSMEs through various programs.

For this reason, all parties must work together to make MSMEs the backbone of the national economy. As many as 97 percent of Indonesia's territory can be accessed by the internet and logistics. Indonesia has the potential to enter the digital market. A number of programs have also been developed, including strengthening MSME market access by making Smesco Indonesia a trading house, compiling e-catalogs to facilitate domestic and foreign buyers, and expanding KUR to suit MSME financing needs. 

The government has also realized to restore MSMEs through various programs. For this reason, all parties must work together to make MSMEs the backbone of the national economy. As many as 97% of Indonesia's regions can be accessed by internet and logistics. Indonesia has the potential to enter the digital market. A number of programs have also been developed, including strengthening MSME market access by turning Smesco Indonesia into a trading house, compiling e-catalogs to make it easier for buyers at and abroad, to expanding KUR to synchronize with MSME financing needs. Here are some of the benefits of using the internet to market any business in MSMEs.

Low cost:
Marketing and advertising costs are one of the biggest financial burdens a business has to bear. While large businesses may not have much trouble doling out millions of dollars on marketing and advertising, for small businesses, this may be impossible or an unbearable nightmare. Marketing through digital platforms offers a more affordable alternative to traditional methods. They create the same impact but at a lower cost.
For just a few dollars you can subscribe to an email marketing provider and send transactional or direct emails to thousands of subscribers on your mailing list.
Great return on investment:
Nothing is more important to a business than the return on investment it generates. Digital marketing offers a big return on a small investment. Email marketing or running advertising campaigns on social media platforms costs little when compared to traditional marketing techniques.

Easy to measure:

The success or otherwise of a digital campaign can be easily ascertained. Compared to the traditional method where you have to wait weeks or months to evaluate the correctness of a campaign, with digital campaigns you can immediately find out how an ad is performing.

Email marketing software allows users to track their email performance; they can see how many were sent, how many were read, and learn all about their conversion rates. Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google AdWords Manager allows users to monitor the performance of their ads on Google search; they can find out how many people saw their ad and learn all about their conversion rate.
Easy to customize:

Knowledge of ad performance will inform the business on how to proceed. For ad campaigns that perform well, it's easy to invest more in them with just one click. However for ads that don't serve as expected, it can be adjusted or stopped altogether easily.

In traditional marketing, this is more rigid because mountains of paperwork must be signed and in most cases these agreements are long or medium term. So even if the campaign doesn't go as expected, the customer still has to wait for the end of the agreed period. I hope the government facilitates and donates funds to small businesses slowly so that the journey towards a stable and growing economy returns.